One of my favorite summer pastimes is eating ice cream. Regardless of whether I’m licking a vanilla, chocolate, butter pecan, cookies and cream, or peach ice cream cone, I’m happy. Like many other people, I frequent ice cream parlors more during the summer months than I do any other time of the year. If you own an ice cream shop, you probably want to do everything in your power to improve foot traffic in your business establishment. One way to accomplish this task is by launching a successful online marketing campaign. On this blog, you will discover how to plan an online marketing campaign for your ice cream shop.